In any scenario, in which more than one GIF request is made in a GA session (also called visit), the visit will not be treated as bounce by Google Analytics, even if the visit is a single page visit. Bounce rate analysis is a very straightforward formula that can be summed up in a simple equation. A high bounce rate may make sense depending on your goals for that page. Bounce rate of a page = Total number of single-page sessions / Total number of entrances on the page. About bounce rate. The short answer to a good average bounce rate is – it depends!
In SiteCatalyst 15, bounce rate is an out of the box feature. Since bounce rate only applies to entrance pages, it is important to determine how visitors are entering/landing on a website. The average bounce rate for all visits in the set was 45%. But, in general, the lower your bounce rate, the better. You can then dig even deeper into each one for further analysis.

As you can see, ecommerce sites come in with the lowest average Bounce Rate (20-45%). So if you’re looking to figure out what a good Bounce Rate is, make sure that you’re comparing your site to other sites in your category. Get the latest study on Google ranking factors based on the analysis of 600,000+ keywords. Bounce Rate of each page: A: 0% (one session began with Page A, but that was not a single-page session, so it has no Bounce Rate) B: 33% (Bounce Rate is less than Exit Rate, because 3 sessions started with Page B, with one leading to a bounce) C: 100% (one session started with Page C, and it lead to a bounce) Conclusion

41 to 55 percent is roughly average. Read my previous article to understand, 7 blog writing tips that definitely help you to improve your website bounce rate. But, in general, the lower your bounce rate, the better. However, for those on SiteCatalyst 14, the formula for the bounce rate calculated metric is defined this way: As a rule of thumb, a bounce rate in the range of 26 to 40 percent is excellent. The number of visitors who leave a website after only visiting the landing page (the page that led them to the website) and not interacting in any way, divided by the total number of visitors to the site. While blogs and have a Bounce Rate that goes all the way up to 90%.

To begin to illustrate the initial complexity of bounce rate analysis (and the pitfalls of generalized thinking), let’s think of a simple scenario that someone was looking for service for their Ford F-150, so they search in Google: ‘Ford F-150 Service’ Bounce rate of a page = Total number of single-page sessions / Total number of entrances on the page. Again, this is the equivalent of only 1.7% of total pageviews that actually bounced. The highest bounce rate was 90.2%; the low (from a properly functioning profile) was 27.33%. It may even be different for every page on your site. So, always your goal is to be maintaining the bounce rate between 40% and 60%. I suggest that you simply focus on your bounce rate trends over time and how you can improve the highest ones to boost conversions. You might have guessed that the Bounce Rate would be 33%, but the Tuesday pageview granted to Page A is not considered in its Bounce Rate calculation. Bounce rate is defined as the percentage of users who enter on a given page, but then leave without viewing another page.
Landing Pages Report showing High Bounce Bounce rate analysis details: The bounce rate only applies to visit entrances which was a total of 229. 18 % In order to truly understand bounce rate optimization, it is very important that you are absolutely clear about what is counted as bounce and what is not counted as bounce by Google Analytics.